IDENTITY & MOTION Plotter printing a studio poster IDENTITY & MOTION emergency IDENTITY & MOTION Taped-up identity boards on a studio wall IDENTITY & MOTION token
EST. 2019 — SEVEN PEOPLE /// no, we don't tell stories /// EST. 2019 — SEVEN PEOPLE /// no, we don't tell stories ///

BRUTALIST PRECISION FOR POST-INTERNET BRANDS_

IDENTITY / MOTION / TYPE SYSTEMS — SHORTLISTED BY 3 OF 5 BRANDS WHO ASKED.

● CLIENT_INDEX
[01]

STRATEGY

Systematic analysis and structural blueprinting. We map the territory before laying a single grid line.

[02]

IDENTITY

Rigid grid systems, high-contrast typography and uncompromising visual logic that survives a print run.

[03]

MOTION

Kinetic typography and structural animation. Precision movement dictated by code, not by easing presets.

EVIDENCE_LOG — 08 ITEMS
Pinned reference wall above a studio desk
[REFERENCE_WALL]
Wide-format plotter mid-print on a studio poster
[PRINT_SYSTEM]
Motion sequence open on a studio workstation
[MOTION_STUDY]
Identity boards taped to the studio wall
[BOARDS_04]
Colour swatch charts laid out for a print run
[SWATCH_RUN]
Type specimen booklet open beside a tablet
[SPECIMEN]
Cutting tools and tape on the make-up bench
[MAKE_UP]
Wireframe sequence pinned across a planning wall
[SEQUENCE]

PROCESS_PROTOCOL

PHASE_01

INQUIRY

One call, one page back. Objectives, budget band and the date it has to exist by.

PHASE_02

AUDIT

Structural analysis of what you already own. Most brands need less new work than they think.

PHASE_03

EXECUTION

Systems, specimens and motion rules, handed over as files your team can actually run.

LET'S WORK_

TELL US WHAT IT IS AND WHEN IT SHIPS. WE REPLY IN ONE WORKING DAY.